Pressure Groups In Marketing. Aqa, edexcel, ocr, wjec and eduqas. Interest groups work as formal organizations whereas pressure groups are working on the strength of their cause, not based on the organizational structure.

Based on these beliefs, they take action to promote change and further their goals. Pressure groups are collections of individuals who hold a similar set of values and beliefs based on ethnicity, religion, political philosophy, or a common goal. Reference groups also help businesses, advertisers, and social scientists better determine patterns of behavior to sell.