What Is Business Level Strategy Definition. The business strategy is a detailed plan outlined on how to deliver value to customer at the same time positioning itself as having a competitive advantage over the competitor. Product or service leadership = your company is putting a focus on a product/service that’s unique from the competition.

The business strategy is a detailed plan outlined on how to deliver value to customer at the same time positioning itself as having a competitive advantage over the competitor. Offering a product at a lower price than competitors is the most straightforward way in. It also studies the competencies in specific, individual product or service markets.